The session aims to sensitize participants to the increasing complexity of today’s heterogeneous social, business and project working environments which require the acquisition of skills and competences for successful intercultural communication and for effective management of cultural diversity.
The session is organized into two parts:
- Part one – introduces participants to the key terms, concepts and theortical approaches related to culture, its main components, culture dynamics, the link between culture and communication, and the essence of intercultural competence.
- Part two – provides pracitcal examples and case studies which illustrate the main barriers in intercultural business communication and attempts to explore the key assets of intercultural competence which project managers and business specialists need for efficient interaction across and within cultures.
By the end of the session participants will be able to:
- define key concepts such as: culture, communication, intercultural communication, intercultural competence;
- gain a deeper insight into the importance of culture in international business communication;
- demonstrate increased sensitivity to ‘otherness’, respect of their own and the target culture, and an open attitude towards other cultures, cultural practices and ways of communication;
- identify and apply adequate communication strategies for successful interaction with representatives of other cultures within the business context;
- act as mediators between their own and the target culture so that professional intercultural encounters are handled successfully.